Development and refinement of tagline and video concepts for the Green Party’s 2023 election campaign — an incredible campaign delivered by the party and their volunteers, which brought about the Greens’ best ever election results.

In my role as Creative Strategist and Writer with the Wrestler team, I led workshops to explore and refine ways to connect with voters and communicate the Green Party of Aotearoa’s goals and plans. Informed by this process, and in partnership with creative director Ash Prier, I drafted tagline options and helped guide the integration of the selected line and its meaning into a series of compelling videos. The Greens’ ‘The Time is Now’ videos were produced by Ashleigh Roworth and directed by Brooke Benton.